When Mark Berens started working in his father’s frozen custard shop in 1976, he hated it. Going straight from elementary school to work in the shop while his friends went home to play wasn’t ideal for a 12-year-old, and it didn’t help that his father never paid him.
But the frozen custard calling followed him into adulthood. Nearly 50 years later, he’s still behind the counter almost every day — and with plans to open a second location this summer.
Mark likes to tell the story of how his father, Don Berens, started the family business. Don was from Rochester, New York, and there were three things he always talked about when his hometown came up: Genesee beer, his beloved high school and Abbott’s Frozen Custard.
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